2015
Article
Giese, H., König, L. M., Tăut, D., Ollila, H., Băban, A., Absetz, P., … Renner, B.

Exploring the association between television advertising of healthy and unhealthy foods, selfcontrol, and food intake in three European countries

Giese, H., König, L. M., Tăut, D., Ollila, H., Băban, A., Absetz, P., … Renner, B. (2015). Exploring the association between television advertising of healthy and unhealthy foods, selfcontrol, and food intake in three European countries. Applied Psychology: Health and Well-Being, 7 (1), 41-62.

Background: Building upon previous results, the present study explored the relationship between exposure to unhealthy and healthy food TV commercials, trait self-control, and food intake.
Methods: In total, 825 Finns (53% female), 1,055 Germans (55% female), and 971 Romanians (55% female) aged 8-21 reported advertisement exposure, self-control, and food intake.
Results: Altogether, participants indicated higher exposure to unhealthy compared to healthy food advertisements (F(1, 2848) = 354.73, p < .001, partial η(2) = .111). Unhealthy food advertisement exposure was positively associated with unhealthy food intake (all β ≥ .16, p < .001). Healthy food advertisement exposure was positively associated with fruit and vegetable consumption (β = .10, p < .001). Self-control was associated with higher consumption of healthy (β ≥ .09, p < .001) and lower consumption of unhealthy foods (all β ≥ -.11, p < .001). Yet, findings of advertising and self-control were mainly independent (interactions: β ≤ |.07|, p ≥ .002).
Conclusion: Even though the results suggest that healthy advertisement exposure and self-control might be beneficial for children's and adolescents' diet, self-control might be insufficient to alleviate the positive relationship between unhealthy food advertising and unhealthy eating.

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