Giese, H., König, L. M., Tăut, D., Ollila, H., Băban, A., Absetz, P., … Renner, B. (2015). Exploring the association between television advertising of healthy and unhealthy foods, selfcontrol, and food intake in three European countries. Applied Psychology: Health and Well-Being, 7 (1), 41-62.

Background: Building upon previous results, the present study explored the relationship between exposure to unhealthy and healthy food TV commercials, trait self-control, and food intake.
Methods: In total, 825 Finns (53% female), 1,055 Germans (55% female), and 971 Romanians (55% female) aged 8-21 reported advertisement exposure, self-control, and food intake.
Results: Altogether, participants indicated higher exposure to unhealthy compared to healthy food advertisements (F(1, 2848) = 354.73, p Conclusion: Even though the results suggest that healthy advertisement exposure and self-control might be beneficial for children's and adolescents' diet, self-control might be insufficient to alleviate the positive relationship between unhealthy food advertising and unhealthy eating.

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